CNC Marketing Group
Case Studies

Numbers that moved.

No vanity metrics. Bookings, revenue, and rankings — the things that actually pay the bills.

Home Services • Phoenix, AZ

Desert Plumbing Co.

From 3 calls a week to a fully booked schedule in 9 months.

Organic traffic
+412%
Local map-pack rank
#1 (5 cities)
Booked jobs / mo
12 → 187
Revenue
+3.6x

Challenge

A 12-year-old plumbing business with a stale website, no SEO presence, and a Google Business Profile that hadn't been touched in years. Owner was personally handling every quote.

Solution

New conversion-engineered website, full local SEO program, GBP optimization with weekly posts, AI receptionist for after-hours calls, and a paid search program with strict CPA targets.

Results

Booked schedule 4 weeks out, 3 new technicians hired, and after-hours lead capture became 28% of total revenue.

Healthcare • Scottsdale, AZ

Valley Dental Group

A 4-location dental group consolidates marketing and triples new patient bookings.

Ad spend efficiency
+2.4x
New patients / mo
+217%
Google reviews
412 → 1,840
Cost per booking
-58%

Challenge

Four locations, four agencies, four sets of reporting, and no clear answer on what was working. New patient acquisition was flat for three years.

Solution

Unified brand and website system, single SEO and ads program with per-location reporting, review generation workflow, and AI-assisted intake.

Results

Consolidated spend dropped 22% while new patient bookings tripled across all four locations.

Home Services • Tucson, AZ

Summit HVAC

Beat regional competitors with a focused local SEO + AI receptionist program.

Map-pack #1
11 / 14
After-hours bookings
+340%
Cost per lead
-71%
Crew utilization
63% → 94%

Challenge

Squeezed between two private-equity-backed competitors with massive ad budgets. Couldn't outspend, needed to outsmart.

Solution

Hyper-local SEO targeting 14 neighborhood-level keyword sets, GBP optimization, and an AI receptionist that captured 100% of after-hours calls.

Results

Took #1 map-pack position in 11 of 14 target neighborhoods within 6 months.

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